DefineMe Fragrance, founded by Jennifer McKay Newton in 2015, creates natural, vegan, and cruelty-free scents designed to empower women by connecting scent with emotions and fostering self-worth and confidence. Additionally, the brand is committed to social impact and sustainability—using organic, toxic-free ingredients, eco-friendly packaging, local production, and donating a portion of profits to support girls’ education through She's The First since 2016