Mavi is a Turkish denim and lifestyle brand founded in 1991, known globally for its high-quality, tailored jeans and a commitment to sustainability through its "All Blue" initiative. The brand focuses on eco-friendly materials and responsible manufacturing, achieving significant reductions in water and energy use while ensuring most of its products undergo sustainable wash processes. Mavi’s efforts have earned recognition, including a top ranking on TIME’s "World’s Best Companies - Sustainable Growth 2025" list.