Richer Poorer is a Southern California–based direct-to-consumer apparel brand founded in 2010 by Iva Pawling and Tim Morse, initially gaining fame for its well-designed socks before expanding into loungewear, underwear, and tees featuring soft, Pima cotton and elevated basics. Known for blending comfort with style and offering inclusive essentials for both men and women, the company emphasizes sustainable practices—like recyclable packaging and recycled fleece—and maintains a chic, California-inspired aesthetic.